For this Black Friday campaign, we created a dynamic concept for Palma Furniture that captures the city’s excitement. The idea: news spreads fast, everyone hears about Palma’s exclusive deals, and the entire city rushes to the store to seize the oers. Starring the actor Alban Rexhaj, the commercial brings this energy to life, showing how anticipation and urgency turn shopping into an unforgettable experience. This project demonstrates our ability to combine storytelling, timing, and visual appeal to craft a campaign that not only promotes products but also engages the audience emotionally